Introduction to Digital Marketing:
Overview of digital marketing.
Key terms and concepts.
Understanding consumer behavior in the digital age.
Understanding the Digital Marketing Landscape:
Exploration of various digital marketing channels (SEO, SEM, email, social media, affiliate).
Effectiveness comparison of each channel.
Strategy development for multichannel marketing.
Website Optimization and SEO:
Basics of SEO, on-page and off-page optimization.
Tools like Google Analytics and SEMrush for tracking performance.
Content Marketing:
Creating a content marketing plan.
Storytelling in content.
Measuring the impact of content strategies on audience engagement.