Study What You Love
At Ikigai School of AI, you can choose from seven specialized, hands-on programs designed to match your learning goals—whether you’re building strong foundations or mastering advanced tech skills. Each course combines in-person mentorship with real-world projects for maximum career impact.
As the official outreach partner of E&ICT Academy, IIT Kanpur, Ikigai brings nationally recognized certification and academic credibility to every learner. Classes run Monday to Friday, with weekly tutorials and dedicated Progress Coaches to support your growth and help you build a future in AI and technology.
Course Overview
What You’ll Learn
Learn to plan, run, and optimize digital campaigns using SEO, social media, and paid ads — enhanced with AI tools. Gain hands-on experience in content generation, automation, and data-driven marketing performance.
- Digital Marketing
- AI Tools
- Social Media Ads
- Content Strategy
- Marketing Analytics
- Freelance Ready
- Hands-On Projects
Our Courses Explained
Course Outline
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Module 1Foundations of Digital Marketing (40 hours)
Introduction to Digital Marketing:
Overview of digital marketing.
Key terms and concepts.
Understanding consumer behavior in the digital age.Understanding the Digital Marketing Landscape:
Exploration of various digital marketing channels (SEO, SEM, email, social media, affiliate).
Effectiveness comparison of each channel.
Strategy development for multichannel marketing.Website Optimization and SEO:
Basics of SEO, on-page and off-page optimization.
Tools like Google Analytics and SEMrush for tracking performance.Content Marketing:
Creating a content marketing plan.
Storytelling in content.
Measuring the impact of content strategies on audience engagement. -
Module 2AI in Digital Marketing (40 hours)
Introduction to AI in Digital Marketing:
Overview of AI technologies used in digital marketing.
AI’s impact on automation and personalization.
AI in Content Creation and Curation:
AI tools for content generation and curation.
Automating content optimization and performance analysis.
AI in SEO and SEM:
AI-driven SEO techniques for better keyword targeting.
Machine learning in SEM to optimize ad campaigns.
AI in Social Media and Email Marketing:
AI-driven SEO techniques for better keyword targeting.
Machine learning in SEM to optimize ad campaigns.
Predictive Analytics and Big Data:
Leveraging predictive analytics to understand consumer behavior.
Big data techniques for trend prediction and personalized marketing. -
Module 3Advanced AI Applications in Digital Marketing (40 hours)
AI-Enhanced Customer Relationship Management (CRM):
AI-driven CRM systems for personalized customer engagement.
Automating retention strategies using AI.
Advanced Predictive Analytics and Big Data:
Building advanced predictive models.
Analyzing customer behavior and trends for actionable insights.
AI in Video Marketing and Automation:
AI tools for video creation and editing.
Automating video campaigns for targeted audience engagement.
AI in Marketing Automation and Workflow Optimization:
Implementing AI-powered marketing automation tools.
Streamlining workflows and improving ROI with AI. -
Module 4Branding and Strategic Planning (40 hours)
Branding in the Digital Age:
Defining brand identity in the digital ecosystem.
Crafting a consistent brand voice and personality.
Strategic Digital Marketing Planning:
Aligning digital marketing strategies with business objectives.
Developing AI-enhanced marketing plans.
Brand Storytelling and Engagement:
Masterclass on storytelling in marketing.
Case studies on successful brand storytelling campaigns.
Data-Driven Brand Management:
Using AI to analyze and optimize brand performance.
Adjusting strategies based on data insights.
Who Should Enroll?
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Growing Together. Thriving Together.
Key Course Features
Hands-on digital marketing training with AI tools, real campaigns, and personalized career support.
Comprehensive Curriculum
Campaign Automation
Portfolio-First Approach
Real-World Applications
Portfolio-Ready Project Voices of Ikigai – Hear from Our Community
Our mission is to empower professionals and businesses to achieve meaningful success. Here’s how Ikigai has transformed careers and organizations.
Course Duration and Format
240 hours across 6 modules with in-person sessions, self-paced practice, and hands-on projects.
Course Fees
Why Enroll in This Course?
Master the tools and techniques that power modern marketing — from Facebook Ads to AI-driven personalization. This in-person course blends creativity, strategy, and technology with real-world projects, mock campaigns, and portfolio creation to make you job-ready for roles in performance marketing, content strategy, and growth.
In-Person Training
Mentor-Led Learning
Real-World Applications
Content Creation
Performance Analytics 
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