Digital Marketing using Generative AI

Program Highlights

• Industry-ready Digital Marketing + Generative AI curriculum

• Hands-on training in SEO, Social Media, Ads, Analytics & Email Marketing

• Practical prompt engineering and AI business applications

• Real campaign planning and performance optimization exercises

• Automation tools and workflow integration for marketers

• Freelancing and client-project exposure strategies

• 4-Phase Capstone Project from brand setup to final pitch presentation

• Business analytics mindset with data-driven decision making

• Leadership alignment and strategic digital growth skills

• Portfolio-ready projects for career and freelance opportunities

Digital Marketing – Modules

Module 1: Digital Marketing Foundations

• Introduction to Marketing vs Digital Marketing

• Understanding the Digital Landscape & Consumer Behaviour

• Core Digital Channels Overview (Search, Social, Email, Ads)

• Paid, Owned & Earned Media Concepts

• Marketing Funnel – AIDA / TOFU–MOFU–BOFU

• Building a strong digital strategy mindset

Module 2: Website Planning & WordPress Development

• Domain, Hosting & SSL Setup

• WordPress Dashboard, Themes & Plugins

• Elementor Page Builder Basics

• Creating Essential Website Pages

• Website Speed Optimization

• Basic On-Page SEO Setup

Module 3: SEO – Search Engine Optimization

• How Search Engines Work

• Keyword Research & Competitor Analysis

• On-Page SEO Techniques

• Technical SEO Fundamentals

• Off-Page SEO & Backlink Building

• Local SEO & Google Business Profile

• SEO Tools & Reporting Basics

Module 4: Social Media Marketing

• Platform Overview (Instagram, Facebook, LinkedIn, YouTube)

• Content Strategy & Content Pillars

• Hashtags, Captions & Reel Strategies

• Canva Designing for Social Posts

• Social Media Calendar Planning

• Engagement & Community Building

Module 5: Meta Ads – Facebook & Instagram Advertising

• Business Manager & Ad Account Setup

• Pixel Installation & Event Tracking

• Campaign Objectives & Types

• Audience Targeting & Retargeting

• Budgeting & Bidding Strategies

• Ad Optimization & Performance Analysis

Module 6: Google Ads

• Search, Display & YouTube Ads Overview

• Keyword Planning & Ad Copy Creation

• Conversion Tracking Setup

• Smart Bidding & Budget Control

• Campaign Optimization Techniques

• Performance Reporting & Insights

Module 7: Content Marketing & Copywriting

• Content Strategy & Brand Voice

• Copywriting Frameworks (AIDA, PAS, FAB)

• Storytelling Techniques for Brands

• Blog Writing & SEO Content Basics

• Social Media Captions & Hooks

• CTA Writing for Conversions

Module 8: Email Marketing

• Introduction to Email Marketing

• Tools Overview (Mailchimp / HubSpot)

• Email List Building Strategies

• Automation & Drip Campaigns

• Lead Nurturing Funnels

• Email Performance Metrics

Module 9: Analytics & Reporting

• Google Analytics 4 (GA4) Basics

• Google Tag Manager Fundamentals

• UTM Tracking & Campaign Measurement

• Dashboard & Reporting Formats

• Interpreting Marketing Data

• Insight-Driven Decision Making

Module 10: Freelancing, Portfolio & Capstone

• Freelancing Platforms & Proposal Writing

• Personal Portfolio Development

• Resume & LinkedIn Optimization

• Interview Preparation & Mock Interviews

• Final Capstone Project – Real Campaign Execution

• Work Showcase & Client-Ready Portfolio Creation

Generative AI for Managers – Modules

Module 1: Introduction to Generative AI

• What is AI, Machine Learning & Generative AI

• How Large Language Models work (simple understanding)

• Types of Generative AI – Text, Image, Audio, Video

• Real-world personal and business use cases

• Hands-on with free AI tools for everyday tasks

Module 2: AI Applications & Value Creation

• How AI improves productivity and creativity

• AI use cases across industries and roles

• Simple prompt writing frameworks

• Problem-solving and idea generation using AI

• Creating quick AI solutions for daily work

Module 3: AI Data & Technical Foundations (Non-Technical View)

• What are vectors and embeddings (simplified)

• How AI stores, retrieves, and compares information

• Basic understanding of neural networks & transformers

• Data inputs, outputs, and limitations

• Hands-on exploration with beginner-friendly tools

Module 4: Generative AI for HR & People Management

• Job description creation with AI

• Resume screening and candidate shortlisting

• Interview question generation

• Performance feedback drafting

• Policy and documentation assistance

Module 5: Generative AI for Marketing & Sales

• Ad copy and content generation

• Creative ideas and visual prompts

• Customer segmentation insights

• Social media and email automation support

• Campaign brainstorming and optimization

Module 6: Generative AI for Finance & Operations

• Basic profit & loss analysis with AI

• Forecast and trend support

• Report and dashboard drafting

• Inventory and supply-chain insights

• Data interpretation assistance

Module 7: Prompt Engineering & Workflow Automation

• Simple prompt frameworks and structures

• Chain-of-thought and step-by-step prompting

• Automating repetitive tasks with AI tools

• Introduction to AI agents and integrations

• Building small automated workflows

Module 8: AI Ethics, Risks & Responsible Use

• Understanding hallucinations and bias

• Data privacy and security awareness

• Intellectual property considerations

• Safe and responsible AI practices

• Global AI regulation overview (basic)

Module 9: Personal Branding, Leadership & Capstone

• AI for personal content creation and SEO

• Storytelling and communication with AI

• Leadership mindset in an AI-driven world

• Building an AI-ready culture in teams

• Final capstone project – AI strategy or process improvement

Tools & Frameworks Used

• Digital Marketing Tools: WordPress, Elementor, Canva, Meta Business Suite, Google Ads, Mailchimp, HubSpot

• Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, UTM Builder, Google Search Console

• SEO & Content Tools: Keyword Planners, SEO Audit Tools, Copywriting Frameworks (AIDA, PAS, FAB)

• Generative AI Tools: ChatGPT, Gemini, Perplexity, Bing Copilot, Canva AI

• Automation & Workflow Platforms: Zapier, Make.com, Notion AI, Buffer

• Business & Productivity Tools: Google Sheets, Google Slides, Power BI, LinkedIn, Portfolio Builders

• Frameworks & Methodologies: Marketing Funnel (TOFU–MOFU–BOFU), Content Pillars, Prompt Engineering Frameworks, Growth & Performance Optimization Models

Career Outcomes

• Digital Marketing Executive / Specialist

• SEO & Performance Marketing Analyst

• Social Media Manager / Content Strategist

• Marketing Automation Associate

• Business & Growth Executive

• AI-Assisted Marketing Consultant

• Freelance Digital Marketer / AI Content Creator